What makes a great ad, great? This Polish Christmas ad hits it out of the ballpark. You hardly realize it’s for Allegro, an online auction platform. You’re busy smiling and crying at the same time. So why has this ad resonated with over four million people? Yes, there’s a cute dog, but that’s not it. […]

The origin of the wreath is thousands of years old and derives from when people gathered evergreens during winter as a sign of spring and rebirth. Recycling — turning used materials into new products — is a kind of rebirth as well. So it makes sense to marry these two concepts. Here are our favorite […]